Volyhiy Webinar Series
Each session is built around real questions from people starting or running a small business. No theoretical frameworks — just practical conversations with people who've worked through the same problems.
Upcoming & Recent Sessions
Sessions run 75–90 minutes with a live Q&A window at the end — questions get answered in real time, not filtered through a form.
Thursday, 19 June 2025 — 18:30 IST
Most early-stage mistakes happen before the business officially starts. This session walks through a structured way to test whether an idea has real demand — using conversations, small experiments, and a clear decision framework — before committing significant time or money.
Business Validation3 July 2025 — 18:30 IST
A P&L isn't just an accountant's tool — it tells you whether the business model actually works. This session demystifies the numbers without assuming any prior financial knowledge.
Financial Basics17 July 2025 — 18:30 IST
Setting prices based on gut feel rarely holds up. This session covers three methods for calculating a sustainable price point — including how to account for your actual time cost, not just materials.
Pricing Strategy31 July 2025 — 18:30 IST
Early customer acquisition doesn't require a marketing budget. This session focuses on direct outreach, referral mechanics, and the specific behaviours that turn a first sale into a second one.
Customer AcquisitionEvery session opens with a free segment covering the core topic. You can attend live, ask questions in the chat, and follow the main discussion without registering for anything paid.
Full access adds the session recording, a structured workbook with exercises tied to the topic, and a dedicated thread where the expert answers follow-up questions for 72 hours after the session ends.
Sinéad Farquhar
Business Strategy & Validation
Sinéad has spent eight years working with early-stage founders across retail, services, and digital products. Her sessions focus on decisions that can be made with limited data — and how to tell when you have enough to move forward.
Tomáš Blažek
Financial Literacy for Founders
Tomáš teaches financial concepts to people who didn't study business. He runs the sessions on pricing and P&L, and has a habit of making spreadsheets feel less intimidating than they probably should.
Aoife Ní Bhriain
Customer Acquisition & Sales
Aoife leads the sessions on early customer relationships. Her background is in direct sales and she's particularly focused on the gap between getting interest from people and converting that into a first paying customer.
Rūta Kazlauskienė
Positioning & Early Marketing
Rūta works with founders on how to describe what they do clearly enough that the right people pay attention. She covers positioning, basic messaging, and how to avoid spending money on promotion before the message is solid.